Netflix estimates 100 million households are sharing passwords

According to Netflix,

on password sharing is imminent. In this case, it appears to be , and it may the widespread practice of borrowing someone else's login information.

In the US and Canada, Netflix believes over 30 million households use a shared password to access its content. The business estimated that over 100 million more homes exchanged passwords globally. Netflix recognized in its

that generous out-of-home password sharing helped . However, with rising competition from others such as Disney, Apple TV+, Paramount Global etc. Netflix wants the millions of homes sharing passwords to start paying.

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