Vietnam has third most K-pop fans in the world

According to a new study, Vietnam has the third-highest number of hallyu (K-pop and South Korean pop culture) lovers in the world, trailing only China and Thailand.

According to the

Korea Foundation's annual study "2022 Global Hallyu Status" 13.3 million of the estimated 178 million hallyu followers worldwide reside in Vietnam.

China ranks first with 84 million and Thailand trails behind in second with 16.8 million. Asia and Oceania are the main regional markets for hallyu culture, accounting for over 73% of fans. Europe is the fastest growing hallyu market, with 13 million fans as of last year, a 37% rise from the previous year.

From the Korea Foundation's

in 2012, the number of hallyu fans in 2022 has climbed 18 times. Before then, the overall global number was only 9.26 million. According to the study, there are 1,684 hallyu fan clubs, a 120 percent increase from 757 in 2012.

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