Netflix expands password-sharing crackdown worldwide
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Technology
May 24
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Netflix is taking
To address the issue of password sharing, Netflix has conducted trials in select markets, introducing options such as "borrower" or "shared" accounts. These initiatives allowed subscribers to add additional users for a higher subscription fee or transfer viewing profiles to separate accounts. However, on Tuesday, Netflix made a significant announcement, expanding the policy to more than 100 countries, indicating its commitment to enforcing
By implementing these measures, Netflix aims to protect its revenue stream and ensure a fair distribution of content to its users. By emphasizing the importance of individual household usage, the company seeks to maintain its ability to invest in high-quality TV shows and films while also encouraging users to subscribe to their own accounts.
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Quiz
Why is Netflix cracking down on password sharing?
To improve user experience
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To generate more revenue
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To increase its user base
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What impact did password sharing have on Netflix's investment in new TV shows and films?
What has Netflix done to address password sharing in the past?
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