TikTok faces declining user growth

TikTok is facing a serious issue as younger users are starting to grow weary of the app, leading to

According to a report cited by Business Insider from the analysis company Evercore ISI, TikTok's average daily active user (DAU) growth index is in a concerning state. Since its emergence in 2016, the short-video platform has outpaced its competitors in the rankings from 2020 to the first half of 2022.

However, by Q4/2023, the app has fallen behind Snapchat, YouTube, Instagram, and Facebook in the DAU ranking, with no more user growth. This came as a shock to analysts as the app had previously consistently dominated the rankings, surpassing major U.S. social networks.

One major hypothesis is that users are either uninstalling the app or simply no longer have time in their day to watch TikTok videos.

Despite its global popularity, TikTok particularly attracted a teenage user group. Business Insider hypothesizes that since its launch in 2016, the initial users were around 13 years old, and by now, they are at least 20 years old. This is when they have to

A report by Data Reportal published in 2023 shows Vietnam ranked sixth in the world with nearly 50 million TikTok users. Meanwhile, in the U.S., the app has around 170 million users. The short-video social network is facing legal challenges globally. Last week, U.S. President Joe Biden said he would sign a bill banning TikTok if Congress passes it. Meanwhile, Donald Trump identified TikTok as a national security threat but argued against banning it.