Vietnamese millennials typically spend VND 10 million a month for online shopping
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apps nowadays have brought plenty of convenience, for both and even those who aren't really a big fan of shopping.
According to a recent by Kenh14, the “Millennial" demographic - young people born from 1981 to 1996, normally spend 7 to 15 million VND per month on online shopping apps.
This phenomenon is very , e-commerce apps are having very solid , even large international brands without any in Vietnam are already having official stores set up on online shopping apps.
However, it is very recognizable that every online shopping app plenty of tricks to make consumers feel like they need to buy more.
Not to mention, there are “super sale" days every month for users to wait for sales frequently, which results in them making at least one purchase from the app every month.
One interesting point from this survey is that, even though Millennials these ploys, they still willingly spend more, and even become “" for these apps.
Who are more likely to become "slave" for these online?