iPhone 13 Pro Max is Apple's most popular phone in Vietnam

According to

, Apple's top-selling smartphone in Vietnam in the first half of the year was the iPhone 13 Pro Max.

The iPhone 13 Pro Max was released in September, and pre-orders accounted for 70% of all Apple sales at the time. It also dominated the high-end smartphone market (prices starting at VND20 million ($857)). Its

was the iPhone 11, which cost VND10 million. Retailers anticipate that sales of the 13 Pro Max will continue to rise as a result of the at the end of June, which reduced it to VND27 million.

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