Vietnamese Products Expand Through Livestreaming and E-Commerce Platforms

Vietnamese businesses are increasingly using livestreaming and

to reach both domestic and international customers. This strategy has allowed them to expand their beyond traditional retail methods.

Livestreaming has become a key tool for promoting Vietnamese goods, particularly in markets like China, where real-time interaction enhances customer engagement. The combination of digital marketing and e-commerce has also helped local businesses increase their sales and brand recognition globally.

Several Vietnamese companies have

domestic and international e-commerce platforms to showcase their products. The of logistics and digital payment systems has , making it easier for businesses to export their goods.

Experts believe that the growth of online sales will continue,

companies to improve their digital marketing skills and adapt to evolving consumer behavior. With strategic investments in technology and branding, Vietnamese products are expected to thrive in the global market.