Facebook causes a startup founder to lose $100 million and his company

According to entrepreneur Joe Spieser, his company

in 2018 owing to a Facebook . Specifically, it referred to LittleThings.com, his website, which launched in 2014. Before the algorithm change, he had 20 million social media followers for it, mostly on Facebook. On one of its , Facebook even mentioned LittleThings.

Afterwards, Facebook changed its algorithm to favor posts from friends and family to retain users longer, as well as began

. Speiser tweeted that CEO Mark Zuckerberg "didn't like the fluffy content we were producing and he . " Due to this, his once-popular site lost 90% of its on Facebook, amounting to $100 million loss and over 100 job losses according to Speiser. Stories like Joe’s are a reminder that with apps like Amazon, TikTok, Google, Spotify, and Instagram, you can get fast growth and quick views for your businesses, but a simple algorithm change may result in .

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