Employees Reduce Effort to Avoid High KPIs

Many employees are

limiting their work performance to avoid excessively high Key Performance Indicators (KPIs) in the following year.

KPIs help organizations measure productivity, but some employees worry that

will lead to . Trong Phuc, a salesperson in Ho Chi Minh City, shared that in 2024, his department’s KPI was 2.7 billion VND per person. However, in 2025, management nearly doubled it to 5 billion VND, making it harder to achieve.

Thuy Linh, a bank credit officer, also noted that KPIs increase every year. To avoid future pressure, she avoids

. Quang Anh, a business owner, that rising KPIs create stress, so his company limits annual KPI growth to 25% and provides bonuses for exceeding targets.

This issue highlights the need for fair KPI targets that encourage productivity without

employees.