The Vietnamese government has

No. 24/2025, increasing for related to consumer rights and online business practices. These new regulations aim to strengthen consumer protection and enhance digital business .

Under the decree, companies collecting or using consumer information without

ranging from 20 to 30 million VND. or sharing it without authorization results in fines of up to 40 million VND. If sensitive personal data is involved, the penalty doubles, reaching 80 million VND. Large digital platform operators these violations may face even heavier fines.

Online businesses also face stricter rules. Companies that

consumer reviews, engage in advertising, or consumers with unwanted promotions can be fined 50 to 70 million VND. Additional penalties apply for failing to compensate consumers due to business errors or them into additional purchases.

These regulations demonstrate the government’s commitment to protecting consumer rights and ensuring fair online business practices.