Meta launches subscription service

Facebook-parent Meta has launched

called Meta Verified, which will allow users to add to their Instagram and Facebook accounts for up to $15 per month by , its CEO Mark Zuckerberg announced on Sunday, tapping into that has yielded mixed results for its smaller rival Twitter.

The subscription service, which launched this week in New Zealand and Australia, costs $11.99 per month on the web or $14.99 on Apple's iOS and Google's Android. Users will be able to utilize their

to prove their identification on Meta. The subscription service will also provide "increased visibility and reach," , and , according to the business.

"Meta Verified is about increasing authenticity and security across our services," Zuckerberg said on Facebook. He stated that the subscription service will be expanded to "more countries soon," but did not provide a date. 

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